ON PAGE

On-page SEO optimization

On-page SEO is the factors that determine whether or not your website is optimized to be search engine from within its own Web site.
That is, you will do the optimization on your own website.
On-page optimization aims to make the search engines know what your website is relevant/appropriate to what is sought by the user. And really who has the best quality.
Therefore, the key 2 things: relevant, quality.
Without meeting them, it was impossible to get the 1st rank in the search engines.
In this article, we will look at which parts of your website should implement on-page optimization as well as how to perform optimization.

On-page seo optimization

The concept of on-page SEO

In SEO, the concept of on-page optimization is the MAIN thing you must understand.
There is still another optimization category in addition to on-page (Off-page, are discussed in the next chapter), But without applying the on-page optimization it will be useless to you do the other strategies.
The core of on-page SEO is very simple …
… you will optimize the website so that:

  1. High beneficial for visitors
  2. Facilitate visitors in an exploration
  3. Visitors feel at home in it
  4. The search engines understand the structure of your website

After reading these four points, you might ask,
“I just optimization for search engines, why instead focus on the visitor?”
The answer is, this …
The search engines can tell if the visitors are satisfied or not with the pages they visit.
Imagine if you search for something on Google, then go to one website. Turns out it was not satisfactory. Most likely after a few seconds, you will click the back button to look for another website. Yes, right?
Because Google would want to display websites that satisfy users, then your website must satisfy the visitors.
Here’s how:

Components of Optimal Website Pages

There are several factors that affect a website user satisfaction. We will discuss them one by one from each of the following categories:

  1. Keyword
  2. Title
  3. Content
  4. URLs
  5. Meta description
  6. Media image
  7. Outbound link
  8. Internal link
  9. Social sharing
  10. Free website

 

  1. Keyword popular and targeted

    1. Keyword popular and targeted
      Think back to the last time when you use Google … you write a few words as the keyword it.
      Google then displays the results related to the keyword earlier.
      The more relevant the keyword, the higher it’s ranking.
      So, optimizing a page means optimizing keyword.
      Every page on your website should be optimized for at least one keyword.
      How?
      By including keywords in your pages.
      Precisely in the content, in the title, and URL.
      Thus, search engines and visitors will immediately understand what the content of your web pages.
      One more thing…
      You have to understand what the intent behind a keyword.
      For example, someone searching on Google with the keywords “buy iPhone”.
      What could it mean?
      Does she want to buy an iPhone or she wants to read an article about how to buy an iPhone? Hmm … it seems the former is more reasonable.
      Google also familiar with this case.
      So Google will display a page that sells the iPhone.
      Therefore, it is impossible to get a high ranking if you provide articles on how to buy an iPhone.
  2. The title page that invites clicks

    1. The title page that invites clicks
      The easiest way to optimize the title is to include the main keyword that you seek.
      For example, the keyword “learn SEO”, the title contains the word “learn SEO”.
      But that alone is not enough …
      … the most important in the title instead of keyword optimization, but the optimization of human interest.
      If the title you created is able to attract a lot of visitors, then the ranking will rise.
      Logically this:
      Suppose there are two websites that are competing, rank 1 and 2.
      Turns 2 ratings get more visitors than 1 ranking… because of the title that he made more attractive, so much that click.Google wants to give priority to the best results, then the website at rank 2 will be raised to the first rank.
      Make sense?
      Since the title is the first element of the most read page in the search results, then by optimizing the title of the number of clicks can be increased.
      Read this guide to learn to create interesting titles,
  3. Content with the best quality

      1. Content with the best quality If you notice, the content is a major component in the page. That is, the content is the biggest role in on-page optimization.

      Impossible to rank one without having quality content.
      … but, what is quality content?
      Here are characteristics:
      Provides maximum benefit for visitors
      More prominent than other similar content
      Listened to in a long time by visitors
      Evoke feelings (awe, amusement, happy, etc.)
      Resolving the problems visitors
      That’s five criteria of quality content.
      If you want to get the first rank in the search engine for the duration of time, then your content should meet five things.
      Without exception.
      Be aware that Google openly declares that they against content:
      Skinny (thin), in other words, do not weigh
      Did not provide added value for the reader
      not original
      Make the reader frustrated (because of low quality)
      If your content fit into any of the categories above, it will be very difficult to get high rankings.
      Worse, the content as it is at risk of a penalty!
      Google and other search engines are actively updating its algorithm. Increasingly in the future, they will understand the quality of a piece of content.
      So, be careful in publishing content for your website.
      To assist you in creating good content, please read some of the following guidelines:
      6 Popularity trigger element content
      Method “ID card” to make weighty content
      Free writing articles

  4. The short and descriptive URL

    1. The short and descriptive URL
      Although the effect is not large, the URLs contain keywords can affect your website’s ranking in search results.
      Here is an example URLnotwell. Avoid using a URL like this.
      diaadi.com/?p=104
      Nice URL is always relevant to what the content of that page.
      Example:
      Page ‘noodle recipe’> domain.com/noodle-recipe/
      The product page ‘iPhone’> domain.com/gadget/iphone/
      Make a URL that describes the content, even better if it contains the main keyword.
  5. Meta description descriptive and invite click

    1. Meta description descriptive and invite click
      The meta description is 1-2 sentences that appear in the search results:Meta description actually does not affect the ranking of your page.
      Moreover, it also does not always appear in search results. Because Google is now more often used the phrase in the content as the description page.
      Nevertheless, there is no harm this section is optimized.
      (And of course, does not take long)
      With an interesting meta description, then the chances of other people to visit your website will be higher.
      As this logic, the more clicks from people = better ranking.
  6. High-quality images and optimal size

    1. High-quality images and optimal size
      Imagine a web page that is 100% text contents, must be very boring. Therefore, pictures and/or video is a plus.
      Surprisingly, many of them think to the detriment of the image …
      …not true.
      There are no disadvantages in using multimedia in the content.
      Except, if the amount is very much that it makes your website visitor’s computer jammed. Or if there is no relation to the content.
      Some tips:
      Use images that relate and explain the content
      Use the right type of extension so that the file size does not swell
      Make sure the resolution of the image as displayed
      Compress the image so that optimal
      Add alt attributes when putting pictures
  7. References to links to other websites

    1. References to links to other websites
      This point is very important, especially for new websites.
      Google, as an information center, will want to provide content that is reliable. So that the information does not mislead many.
      This is why large websites more easily enter the first page …
      … because of the long-standing reputation.
      Well, because your site is new, Google thinks it can not be trusted. Because they have not believed, it will be more difficult to get high rankings.
      Here were the reference links can help.
      Links to other websites whose reputation and relevant will make the reputation of your content better. ,
      The analogy is like this:
      Try to take one of the non-fiction books.
      In the book, there must be a bibliography or footnotes. It contained a quote information from other sources.
      Books without quote other sources will be considered untrusted.
  8. Internal links to simplify navigation

    1. Internal links to simplify navigation
      There is a term named Bounce.
      Bounce means that when someone goes to your website, then he went out without doing anything.
      If the bounce rate of your website is high, it could be because:
      The quality is disappointing
      difficult to navigate
      Remember again, that lets website visitors will not be able to get a high ranking.
      Bounce rate so that could be a factor that shows the visitor satisfaction.
      One effort to reduce the bounce rate is to install internal links (links between pages), so that visitors can easily visit other pages within your website.
      Here’s how building a website structure with internal links.
  9. Can be shared with social media

    1. Can be shared with social media
      Currently, Google does not consider the number of shares as a determining factor in Google’s rankings, but it does not mean that social sharing is not important.
      Quite the contrary.
      The social share has an indirect impact on the ranking of the website.
      It benefits from the social share:
      additional visitors
      Branding, your website will be known
      Factors increasing satisfaction is high (if you can satisfy the website visitors are coming)
      Some of the visitors will provide backlinks (discussed further in the next chapter)
      Compared SEO, social media will build the brand of your website faster.
      This is what has an effect on SEO.
      When your website is already known, then people will look for your website through Google …
      … because many are looking for through Google, which means that the reputation of your website will be considered good by Google.
      Therefore, pairs share button on your website.
      then use popularity trigger element to create interesting content to share.
  10. The response speed and the speed barrier

    1. The response speed and the speed barrier
      Website faster will get better rankings.
      In an article written byBilly Hoffman in MOZ, It appears that the websites that are in the top ranks have a shorter response time.Time to First Byte (TTFB) means the time it takes the website server until the user gets 1 byte first. In other words, the server response time.
      The increase in speed not only for search engines. Visitors also will be more comfortable in a short loading time of the website.
      There are several things that affect the speed:
      Quality hosting used
      Number .js and .css files in the <head>
      The page size that is too big to disturb visitors
      Keep in mind: the existence of images and video will not be considered to reduce the speed of the website. Except if the amount is excessive and unnecessary.
      You can test the speed of your website through Google Page Speed Test, Immediately make repairs if the score is below 75.

Read: OFF-Page SEO

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